|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Bait Al Tamur Co have become largest date distributor pan-India
|
|
Friday, 28 January, 2022, 13 : 00 PM [IST]
|
|
Our Bureau, Mumbai
|
Prominent food wholesaler Bait Al Tamur Co, pioneer of dates trading in the country and having a pan-India presence, has experienced exponential growth over the years. Initially starting with only one type of date, the company today has massively expanded to sell 50 date varieties, becoming the largest importer of wet dates in India.
Specialising in black dates, the most premium range available globally, the company procures the best quality dates directly and freshly from the farms of the UAE, Iran, Iraq, Tunisia, Jordan, Oman, and Saudi Arabia. While the company forayed into the Indian FMCG sector, seeking to transform the dates market prolifically, it is still committed to producing and trading safe food.
It holds an HACCP (Hazard Analysis Critical Control Point), certification and is affiliated to Al Foah LLC—the largest dates and date products factory the world over and a government company that strictly adheres to the highest international food hygiene and safety protocols during the packaging process of dates. Not only that, but being the sole distributor for Al Foah LLC distinctly sets the company apart from most other date-sellers in India.
Rajal Ashar, managing partner, Bait Al Tamur Co, said, “Initially, till 1997, dates were sold as a seasonal product—primarily during winters and Ramadan. However, after conducting an extensive survey, we realised that there exists potential to create a large market in India for premium quality black dates. With this in mind, we endeavoured to introduce black dates in India imported from UAE—making us the first-ever company to do so. Over the years, we further revolutionised the market by appointing distributors for selling our dates.”
In 2010, the company leveraged the rise of supermarkets in India by offering consumer packs of its date brand ‘Date Crown’—UAE’s most premium dates like Fard, Khenezi, Bumaan, amongst others, are packed under this brand and are available in 250 grams to 5 kilos. Constantly innovating, it has also diversified into date syrup and date paste, a healthier alternative to sugar that can be used as a sweetener for coffee, milk, or as a dessert topping as well as in savoury cooking.
Krishnakshi Ashar, partner, Bait Al Tamur Co, said, “It is essential for a company to keep up with the changing times and evolve with them. At Bait Al Tamur Co, we firmly believe in creating opportunities and putting modern techniques, more competent and new methods in place to timely and successfully cater to the growing consumer market for dates in India.”
|
|
|
|
|
|
|
|
|
|