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Ball Corporation & Dabur team up for launch of Réal Bites juice in aluminium cans
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Thursday, 12 December, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Ball Corporation, the leading global provider of sustainable aluminium packaging for beverages, personal care, and home products, announced its partnership with Dabur India Limited, one of the most iconic and longstanding consumer goods companies founded over 135 years ago, to expand their Réal juice portfolio with the launch of the new Réal Bites in fully recyclable aluminium cans in India.
The juice category in India recorded strong double-digit growth in 2023, owing to rising consumer affinity for healthy beverages, amid growing health concerns. The popularity of the category as a refreshment for social occasions aided growth. The juice category is forecasted to grow over 35 million litres in volume by 2028 with new flavours & innovative launches.
Mayank Kumar, vice president marketing, Dabur India Ltd., said, "At Réal, our goal is to continually innovate and cater to the evolving preferences of our consumers. The introduction of Réal Bites in aluminium cans not only broadens our product portfolio but also meets the demand for longer shelf life and more sustainable packaging. We are excited to offer our customers the same great taste in a format that is both convenient and fully recyclable."
Aluminium has numerous advantages. As a truly circular material, aluminium can be recycled over and over again without losing its key intrinsic properties, minimising waste and preserving its value. Additionally, using recycled aluminium saves 95% of the energy compared to using virgin aluminium. Utilising recycled aluminium can optimise resource utilisation from production to disposal, minimising adverse environmental impacts.
Manish Joshi, commercial director Asia at Ball Corporation, said, “As consumers shift to healthy beverages and prefer on-the-go consumption, can as a packaging substrate is expected at grow at a CAGR of 12% from 2023 to 2028 in the juice-based category. Ball’s 2-piece aluminium beverage cans are fully recyclable and come in varied sizes to meet the customer requirements. Ball’s cans help our customers achieve their sustainability goals while offering a 360-degree branding opportunity and varied innovation in the print. With Dabur’s Réal Bites, which contain small fruit chunks, the wide opening of the can provided a perfect solution for easy consumption.”
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