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Ball Corporation enters into an alliance with Meadow
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Wednesday, 22 January, 2025, 08 : 00 AM [IST]
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Colorado, USA
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Ball Corporation, the leading global provider of sustainable aluminium packaging for beverage, personal care and household products, has announced a minority investment in Meadow, a Sweden-based packaging technology company focused on developing circular solutions. The partnership will support the production of fully recyclable aluminium cans as pre-filled cartridges for personal and home care products. The company will supply cans and ends, which will be placed in reusable dispensers and brought to market as Meadow scales up operations.
Jay Billings, president of Ball Growth Ventures at Ball Corporation, said, “Ball is committed to developing low-carbon circular aluminium packaging solutions, and we believe reusable and recyclable packaging plays an important role in the future of personal and home care. We’re excited to work with Meadow to deliver our shared vision of bringing sustainable solutions at scale to meet our customers’ sustainability goals.”
Aluminium is a truly circular material, able to be recycled over and over again without losing quality. Meadow’s packaging solutions leverage fully recyclable aluminium cans, so far dedicated primarily to beverages, in other product categories, supporting circularity. Ball can provide the Meadow solution with a global network of facilities and multi-market reach, ensuring Meadow’s technology reaches its full potential while delivering unparalleled efficiency, sustainability, and scalability to global consumer goods companies.
Victor Ljungberg, CEO of Meadow, said, "With Ball, we can offer global reach for our circular packaging solution, expanding the availability of a cost-efficient, easy-to-use, and recyclable pre-fill technology. Together, we are accelerating the adoption of circular packaging among global consumer packaged goods (CPG) brands across multiple categories."
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