Bartronics India Limited (BIL) has officially entered into a definitive Shareholders Agreement with Shree NagaNarasimha Pvt. Ltd. (AYOU). This strategic move, part of Project AVIO Agritech, aims to integrate cutting-edge artificial intelligence into India’s agricultural supply chain.
Bridging the Gap: Farm to Quick-Commerce
The partnership leverages Bartronics’ extensive rural footprint, specifically within the critical potato belt of Uttar Pradesh and the onion corridors of Maharashtra. By combining this physical infrastructure with AYOU’s technology, the collaboration will establish a transparent, data-driven "farm-to-market" ecosystem.
Key features of the new AI-enabled hubs include:
- Computer Vision Grading: Automated, high-precision quality benchmarking.
- Predictive Analytics: Advanced inventory management to reduce post-harvest wastage.
- Batch-Level Traceability: End-to-end visibility from the field to the consumer’s doorstep.
Strengthening Modern Trade
AYOU is already a key supplier to India’s leading quick-commerce and retail giants, including Swiggy Instamart, Zepto, BigBasket, Blinkit, and Trent. The infusion of AI into the warehouse layer is set to enhance service reliability and quality consistency for these partners while ensuring better price realization for farmers.
"This initiative is about building modern agri-infrastructure that delivers measurable value to farmers," said Vidyasagar Reddy, managing director of Bartronics India Limited. "The rollout of AI-enabled warehousing will transform our physical reach into a technology-led, traceable supply chain."
Looking Ahead
As the transaction nears completion, Bartronics plans to scale this model across additional commodity clusters. By converting traditional warehouses into smart processing hubs, the company is positioning itself as a leader in the digital transformation of India’s rural commerce landscape.