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Bayer & Orbia Netafim expand collaboration to advance digital farming technology
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Monday, 25 November, 2024, 08 : 00 AM [IST]
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Monheim, Germany & Tel Aviv, Israel
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Orbia’s Precision Agriculture business Netafim and Bayer announced an expansion of their strategic collaboration, starting with new digital farming solutions for fruit and vegetable growers. By simplifying primary data collection and delivering a system that can generate tailored recommendations from that data, the new solutions aim to help growers maximise crop production and optimise their use of resources, thus minimising the impact on the environment.
While adoption of digital tools has increased in recent years, those currently available in horticulture are not addressing growers' needs holistically. Many vegetable and fruit growers experience challenges when switching between multiple software applications, and the siloed nature of today's solutions are adding complexity to daily activities, rather than simplifying them. As part of the companies' expanded collaboration, it has developed a new digital platform called HortiView to simplify primary data collection and sharing for the cultivation of fruits and vegetables, enabling growers to benefit from an ecosystem of connected agronomic services that support data-driven decisions and market access.
At the same time, the company has developed irrigation insights to be available through HortiView's platform. Rather than a one-size-fits-all approach, these tailored irrigation recommendations are generated uniquely for each grower, based on the primary data they provide in HortiView. The collaboration will also expand to include connectivity to GrowSphere, its all-in-one irrigation operating system, which features optimised irrigation, crop protection, and fertigation applications.
Chris Pienaar, fruit & vegetable digital new value lead for Bayer's Crop Science division, said, "Digital technology offers tremendous value in horticulture, but those digital tools rarely work together, and it's been extremely difficult for growers to use their own data in data models that can help them optimise crop production use. Bayer and Orbia Netafim can address these pain points and provide growers with a platform that can generate tailored recommendations specific to their unique environments, cultivation practices, and crops."
A small group of grower advisors are currently using the new solutions and providing feedback to inform broader availability in the future. By combining their respective strengths, both companies aim to benefit horticultural customers with insights powered by primary data, helping them optimise decision-making, maximise crop production, save on agricultural inputs, and drive operational efficiency.
The expanded collaboration builds on a longstanding relationship, with a history of successful collaboration on various activities including the Better Life Farming initiative, a crop protection solution for US almond growers and joint projects to support EU’s Farm2Fork initiative.
On top of their long history and most recent efforts to serve fruit and vegetable growers through digital solutions, both companies will continue to explore how they can work together to drive better digital connectivity across all types of agriculture and connected value chains.
Ofer Oveed, SVP technology and crops, Orbia Precision Agriculture (Netafim), said, “Acting at the forefront of our respective agricultural fields in irrigation, crop protection, agronomy, and digital platforms, we’re delighted to be collaborating with Bayer on combining our agronomic and technological expertise to maximise efforts and help farmers globally tackle today’s challenges, from climate change to rising input costs. By leading the digital farming revolution together, we can deliver food security through sustainable agriculture.”
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