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Bayer partners with Government of India Common Service Center & Gram Unnati
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Saturday, 27 April, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Bayer, a global enterprise with core competencies in the life science fields of healthcare and agriculture, announced its partnership with Gram Unnati and the Ministry of Electronics and Information Technology (MeitY)’s Common Service Center (CSC-SPV), a strategic cornerstone of the National e-Governance plan which aims to usher rural India into a digitally empowered era and foster a knowledge-based economy.
The strategic collaboration aims to provide Indian farmers with access to quality agri-inputs through digital capability building and strengthen rural livelihoods and farm incomes. The partnership will support farmers in Uttar Pradesh, Haryana, Rajasthan, Odisha, Madhya Pradesh and other States in the first phase of execution. Besides access to the entire range of Bayer’s agri-solutions from seed to harvest, farmers can also avail of crop-specific agronomic advisory through CSC’s online platform and market access through Gram Unnati.
As part of the MoU, Smallholder farmers will be able to access timely crop advisory, transfer of good agricultural practices and access to premium Bayer products through CSC’s online portal. Gram Unnati will facilitate farmer mobilization and ensure market linkages. Together, Bayer, CSC-SPV & Gram Unnati aims to empower over 500,000 smallholder farmers over the next two years. To facilitate easy access to quality inputs, agronomic support, and encourage agri-technology knowledge transfer based on the latest practices, Bayer will also nurture agri-entrepreneurs by leveraging village-level entrepreneurs of CSCs from within the local communities.
Simon-Thorsten Wiebusch, president, Bayer, South Asia & country divisional head, Crop Science Division of Bayer for India, Bangladesh & Sri Lanka, said, “Smallholder farmers are vital in ensuring food and nutritional security in the country and Bayer is dedicated to empowering them through the expansion of access to essential agricultural inputs and expert agronomic guidance, driven by digital innovation and collectivization. Our association with the Government of India’s Common Service Center and Gram Unnati will help bring us closer to our shared goal of empowering farmers as we bridge the gap to remote farming communities, promote financial literacy and foster an entrepreneurial spirit leading to optimized resource utilization, and maximizing farm potential to enhance their livelihoods sustainably.”
Sanjay Rakesh, MD & CEO, CSC-SPV, said, “We are excited to collaborate with Bayer and strengthen our e-commerce platform to scale support to smallholder farmers through our technology-powered ecosystem. By leveraging our synergies with Bayer Crop Science Limited, we envision sustained enhancements in rural agriculture within the identified centers. This partnership will enable last mile access to tailored solutions, to better support the rural community and agri-entrepreneurs.”
Aneesh Jain, founder & CEO, Gram Unnati, said, “We are extremely delighted to work with Bayer CropScience and CSC e-Governance to play the role of a key facilitator in this ground-breaking association. We are already developing a system with CSC e-Governance to enable farmers to sell their end produce through the VLE network. This collaboration will enable farmers to get timely access to high quality agri inputs, thus further improving their crop quality and yields too."
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