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Bayer’s Arize hybrid rice’s 25 years marked by impact assessment report
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Friday, 06 December, 2019, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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Bayer introduced hybrid rice in India in 1995, under the brand name ‘Arize,’ to help smallholder rice farmers enhance their productivity and income. Today, the brand is the company’s leading hybrid rice seed brand in India with more than 25 million acre under cultivation. This year, the brand completed 25 successful years of partnering with India’s rice farmers.
To mark the occasion, the company released an impact assessment report recently in Lucknow, in presence of farmers, government officials and partners from the rice value chain. The report demonstrates how the brand has helped rice farmers increase their resilience through higher farm incomes and adoption of sustainable rice farming. Stakeholders attending the event applauded the company’s efforts in spreading hybridisation and creating value for Indian farmers.
Key farmers were felicitated at the event for their contribution to the brand’s journey in India and their openness to embrace hybrid technology. In addition, 25 ‘A for Arize’ annual scholarships were handed out to farmer’s children to enable them to pursue higher education. The scholarship amount includes Rs 20,000 for secondary education, Rs 50,000 for senior secondary education and Rs 1,20,000 for professional courses.
Addressing farmers and stakeholders at the event, D Narain, MD, Bayer CropScience Ltd, said, “Bayer has been working with smallholder farmers for many years with successful programmes such as food chain partnerships, better life farming projects, capacity building programmes and numerous public private partnerships. In the Indian hybrid rice category, we are adding value to smallholders through Arize. Our aim is to enhance their resilience through higher productivity and income and help them shift from subsistence farming to sustainable commercial farming.”
“With ‘A for Arize,’ we want to provide better education to children from India’s resource-poor rural farming communities. This will help promote inclusive and quality education and create a better life for our future generations,” added Narain.
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