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BE WTR accelerates growth in Southeast Asia
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Thursday, 14 May, 2026, 08 : 00 AM [IST]
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Singapore
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Swiss-founded sustainable premium filtered water brand BE WTR is doubling down on Southeast Asia with the strategic acquisition of Porla in Singapore and Hong Kong, alongside a new licencing partnership for Thailand. Building on its strong success in China and Singapore, with established operations across four locations, the move marks a clear ambition: to redefine how premium water is sourced, served, and valued across Asia’s F&B and hospitality sectors.
It has been active in the premium hospitality and F&B sector since August 2015, as the regional distributor for a European water solutions brand, installing filtration systems and high-end dispensing and bottling lines in premium hotels and restaurants including Raffles Hotel Singapore, Grand Hyatt Singapore, Hilton Singapore Orchard and Four Seasons Hotel Singapore.
The acquisition doubles its team in Singapore, brings the Hong Kong operations under its management, and marks the brand’s entry into Thailand. Existing rental and service agreements will transition to ensuring a seamless transition for more than 300 clients across the region, while unlocking an upgrade to its brand, proprietary technology and distinctive still and sparkling water experience.
Mike Hecker, founder & CEO, BE WTR, said, "We are proud to expand our presence in Southeast Asia through the acquisition of Porla's activities in Singapore and Hong Kong, as well as partnering with them to further develop the water solutions industry in Thailand. More importantly, we are challenging a long-standing industry assumption: that premium hospitality must rely on imported water. Premium hospitality has, for too long, equated quality with distance. Shipping a glass bottle across the globe only to use it once is no longer defensible environmentally or economically."
Peter Ulrich, director of Porla, said, "BE WTR delivers the vision the region has been waiting for, combining quality, sustainability, and operational excellence. Our clients now benefit from a truly differentiated product without compromising on the high level of service they expect. I am especially excited to continue this journey in Thailand, where demand for premium and sustainable hospitality solutions is accelerating.”
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