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Beyond Snack announces collaboration with Mythri Movie Makers for upcoming release of Pushpa 2
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Wednesday, 27 November, 2024, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Beyond Snack, banana chips brand, announces a groundbreaking collaboration with Mythri Movie Makers to celebrate the upcoming release of Pushpa 2: The Rule. This partnership introduces Flower Nahi Fire—a limited-edition, fiery banana chip flavour inspired by Pushpa, the unstoppable character who has won the hearts of millions across India.
As excitement builds for Pushpa 2, the sequel to Pushpa: The fiery banana chip flavour brings the movie’s intensity into the snacking world. With a bold spice blend and signature crunch, this unique flavour delivers an adventurous taste experience crafted to reflect Pushpa’s energy and resilience.
The company makes history by launching the first-ever movie-inspired banana chip flavour, celebrating the fierce spirit of Pushpa 2. This exclusive flavour serves as a tribute to Pushpa’s strength, embodying the boldness that has made him a cultural icon.
Named after Pushpa’s famous line, “Flower Nahi Fire,” this flavour packs a powerful punch with a rich blend of spices, honouring the character’s intensity and fearlessness. Each bite delivers a unique heat and flavour combination, offering fans a taste that’s as bold as Pushpa’s words.
Manas Madhu, founder of Beyond Snack, said, “This Pushpa 2 collaboration celebrates the fiery flavours of India and the equally bold characters we love to see on screen. We created Flower Nahi Fire to capture Pushpa’s unbreakable spirit. With its intense spices and signature banana chip crunch, this snack is as memorable and impactful as the movie itself.”
Y. Ravishankar, producer, Mythri Movie Makers, said, “This collaboration is more than a flavour launch; it’s a way for fans to experience Pushpa 2 in an unexpected, delicious form. Pushpa Raj is all about power and resilience. Beyond Snack’s Flower Nahi Fire flavour captures that spirit, letting fans experience Pushpa’s energy off-screen.”
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