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Beyond Snack raises $8.3 mn in Series A Funding to expand geographical footprint & innovate snack offerings
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Friday, 10 January, 2025, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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Beyond Snack, India’s leading banana chips brand, has secured $8.3 million in a Series A funding round led by 12 Flags Group, a consumer business-focused fund established by Rakesh Kapoor, the former global CEO of Reckitt Benckiser. Existing key investor NAB Ventures also participated in this round, increasing its stake in the company.
Japanese VC firm Enrission India Capital and other existing investors, including Faad Network, also joined. The fresh funds will be used to drive its expansion into new territories, foster product innovation, and strengthen its supply chain infrastructure.
Manas Madhu, founder, Beyond Snack, said, “Banana chips have often been underrated due to lack of innovation and right technology, but in reality, they are one of the most delightful snacks out there. Hence, we decided to drive that innovation and bring the latest technology in banana chips. Our banana chips redefine the snacking experience—delicately thin, irresistibly crispy, and bursting with bold, mouthwatering flavours. They’re more than just a snack; they’re a treat for the senses. This new investment empowers us to bring the unique taste of Beyond Snack banana chips to even more snack enthusiasts across the country, elevating their snacking moments to a whole new level.”
The company has previously raised $4 million from NAB Ventures, 100X VC, Faad Network, and notable angel investors. The company is already the top-selling banana chips brand across leading e-commerce and quick commerce platforms, with a retail footprint of 20,000 outlets.
Rakesh Kapoor, founder of 12 Flags Group, said, “We are incredibly excited about the opportunity to partner with the Beyond Snack team. Our investment in Beyond Snack is not just about value creation and growth. It’s also about celebrating and promoting one of India's homegrown brands. We look forward to seeing how this collaboration will drive innovation, sustainability, and bring joy to snack lovers everywhere."
“Ashish Choudhury, CIO – Nabventures, said, “Beyond Snack is currently deepening backend integration and streamlining its supply chain, further enhancing its efficiency and sustainability within the Agri value chain. This strategic move aligns perfectly with Nabventures' vision of driving innovation and fostering a robust and sustainable Agri & Food system."
Yusuke Kakimoto, CEO, Enrission India Capital, said, “We’re thrilled to support Beyond Snack on their journey and look forward to seeing their crispy creations win over taste buds everywhere.”
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