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Beyond Snack sets-up advanced factory at India Food Park, Tumkur, Karnataka
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Tuesday, 25 June, 2024, 13 : 00 PM [IST]
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Our Bureau, Bengaluru
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Beyond Snack, a leading Kerala banana chips brand, has opened its new factory at India Food Park, Tumkur, Karnataka. This state-of-the-art facility spans 60,000 sq ft over 2 acres of land and incorporates cutting-edge technology to ensure precision slicing and utmost control of the cooking process. With a daily production capacity of 6.6MT, this factory will triple its current capacity, significantly enhancing the company's growth plans for the coming year.
Constructed in a record time of 4.5 months under the leadership of co-founder Jyoti Rajguru, this swift execution underscores Beyond Snack’s commitment to efficiency and innovations aid the company.
Strategically located to enhance the banana value chain, the Tumkur plant will bolster Beyond Snack’s control over the entire supply chain. In addition to the production capabilities, the new plant includes an R&D centre focused on driving future innovations, solidifying Beyond Snack’s position as a leader in the savoury snacks industry.
The facility is designed to accommodate four additional production lines, ensuring scalability to meet future demands. Moreover, the chips are cholesterol-free, trans fat-free and GMO free with no artificial colours or flavours. Along with the new flavours, they also come in peri peri, salt and black pepper, sour cream onion and parsley flavours and the traditional salted flavour.
Manas Madhu, co-founder of Beyond Snack, said, "We are thrilled to open this new facility, which represents a significant milestone in our growth journey. Not only does it increase our production capacity, but it also underscores our commitment to innovation and sustainability."
Currently operating with an 80% women workforce, the facility aims to become a 100% women-run operation by 2026, a first of its kind in the industry. “With a workforce that is 80% women and plans to reach 100% by 2026, we are proud to support gender diversity and empowerment. We have made several key hires in innovation, new product development, and supply chain management, further positioning itself for sustained growth. This facility is not just a production hub; it is a cornerstone of our global growth strategy. As we expand our presence in India and internationally, this plant will play a crucial role in meeting the rising demand for our products,” added Madhu.
He further stated that the has experienced remarkable growth since its inception in 2020 and the subsequent investment from NABVentures in 2023. The brand also gained significant exposure when it was featured on the business reality show Shark Tank India in 2022. Beyond Snack’s products, known for their superior quality and diverse flavours, have become a staple in households across Maharashtra, Gujarat, MP, UP, Delhi and other regions, with plans to expand further in the coming year.
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