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bigbasket partners with over 30,000 farmers to eliminate price gap between organic & conventional foods
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Thursday, 26 September, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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bigbasket, a Tata Enterprise, has launched an initiative that will offer organically grown fruits and vegetables, and staples at the same price as conventionally grown products. This move aims to make organic food more accessible and affordable for consumers while enhancing the livelihoods of over 30,000 farmers involved in its supply chain.
By working with over 2,000 organic fruit and vegetable farmers and 28,000 agri-commodity producers through registered Farmer Producer Organisations (FPOs), it now offers over 50 types of organically grown fruits and vegetables and more than 100 grocery staples. This collaboration is critical to the company’s expanding organic portfolio.
Over the past financial year, its organic category has seen steady growth, with a 15-17% month-on-month increase in sales. Organic products now account for 22% of its staples sales, while organically grown fruits and vegetables have grown by 50%, contributing 8% of total fresh produce sales.
Seshu Kumar, chief buying and merchandising officer, bigbasket, said, “The cost difference between organic and conventional products has traditionally been a major hurdle for consumers. By removing this cost disparity, we are removing a key barrier, allowing more people to enjoy the benefits of organic food. This initiative not only benefits our customers but also empowers farmers by expanding the market for their organic produce.”
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