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Bikano launches Chatax Soya Sticks to satisfy growing demand
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Monday, 16 December, 2024, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Bikano, a leading name in the Indian snack industry, has launched its latest offering, Chatax Soya Sticks. This soya-based snack caters to the growing consumer demand for flavourful and satisfying snacks. With more people looking for unique and enjoyable snacking experiences, it aims to enhance snack time for millions across India. Crafted with a blend of rice flour, soy flour, and spices, Chatax Soya Sticks are crunchy and packed with bold flavours.
Manish Aggarwal, director, Bikano at Bikanervala Foods Pvt. Ltd., said, "In today’s fast-paced world, consumers want snacks that are not only flavourful but also convenient. With Chatax Soya Sticks, we’ve created a snack that delivers on both fronts. As we continue to meet consumer expectations, this product reflects our commitment to offering exciting and enjoyable snack options."
The Indian snack industry is evolving, with soya-based snacks gaining traction. The market for these products is expected to grow from ?10 billion in 2020 to ?19 billion by 2025. With Chatax Soya Sticks, Bikano aims to tap into this demand and further strengthen its position in the market.
Currently holding around 5-6% of the Indian snack industry, Bikano aims to expand its market share by an additional 0.5-0.75% through the launch of Chatax Soya Sticks and other new products. This growth is expected to come from catering to the rising demand for exciting snack options across key regions.
Kush Aggarwal, marketing head at Bikano, said, "To ensure the success of Chatax Soya Sticks, we’re implementing a targeted marketing plan in key regions such as Rajasthan, Delhi, and Uttar Pradesh. We’ll leverage digital channels, conduct sampling campaigns, and utilise strategic advertising to build strong brand visibility. By reaching out to our target audience directly, we aim to make Chatax Soya Sticks a popular choice in these markets."
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