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Bimbo Bakeries USA’s recipe for nourishing a better world
Saturday, 28 December, 2024, 08 : 00 AM [IST]
Pennsylvania, USA
At Bimbo Bakeries USA, is deeply committed to their purpose – Nourishing a better world. In 2024, it embraced innovation and bold ideas to meet the ever-changing needs of associates, customers and consumers. From expanding its portfolio with nutrient-rich products to achieving big sustainability milestones and strengthening the community support, this year has been marked by exciting growth and impactful progress.

Baked for You -Bimbo Bakeries USA offers products for every eating occasion - breakfast, lunch, dinner, snacks and on-the-go. The company is committed to providing consumers with positive nutrition in every choice, more wholegrain and plant-based ingredients at every price point and access to clear information about products.

To help consumers make the best purchasing decisions for their families, the company has equipped 100% of branded product packaging with SmartLabel. This QR code allows consumers to access a dynamic platform featuring the most up-to-date ingredient lists for each of the products. SmartLabel also provides detailed product information, recipes, and insights into corporate social responsibility achievements, making it easier than ever to stay informed.

Better For You Options – The company has launched nine new Better for You products this year that include positive nutritional ingredients:
  • Little Bites Lower Sugar Mini Muffins
  • The Rustik Oven Artisan Style Flatbreads
  • Sara Lee Half Loaves (Regional launch as of 2024)
  • Arnold Organic 22 Grains and Seeds
  • Sara Lee Artesano Hawaiian Bakery Bread and Buns
  • Goldminer Sourdough Pretzel Rolls
  • The Cheesecake Factory at Home Bakery Buns
  • Wholesome Harvest Mornings Super Seed and Fruit Small Loaf
  • Wholesome Harvest Mornings Blueberry Oat Small Loaf
Baked for Life - Value the Person - this applies to everyone including associates, consumers, customers and community members.
 
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