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Bingo! Tedhe Medhe brings ‘Bhaukaal Lok’ to Maha Kumbh 2025
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Wednesday, 22 January, 2025, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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ITC Bingo! Tedhe Medhe, is all set to make waves at Maha Kumbh 2025 with its exciting new experiential brand campaign, Bhaukaal Lok. “Bhaukaal” (meaning swagger) and “Lok” (meaning realm) together signifies a realm where one can showcase their inherent swagger and immerse oneself in unforgettable experiences.
The new campaign is designed to celebrate Uttar Pradesh’s vibrant culture, flavours, and spirit; while reflecting the brand’s commitment to connect with its consumers as a true “Son of the Soil” brand with relevance at a regional level. Its experiential zone will bring alive the bold and quirky essence of the brand to life at Maha Kumbh. It will present a chance to dive into a realm of pure fun.
Suresh Chand, VP, head of marketing snacks, noodles and pasta, ITC Foods, said, “We are thrilled to be a part of Maha Kumbh 2025—a confluence of tradition, culture and community. Through our unique experiential zone, we aim to bring an exciting twist to the festivities, blending the flavours and vibrancy of Uttar Pradesh with the boldness of Bingo! Tedhe Medhe.”
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