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Biscuit market to reach $11,792.3 mn by ‘27
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Tuesday, 29 October, 2024, 14 : 00 PM [IST]
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Priyanka Kale, Dilip More & Ganesh Gaikwad
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Indian biscuit brands have gradually introduced a range of healthier options over the years to meet customers' rising health awareness. The industry’s first major response to this was to promote higher fibre intake with the introduction of digestive biscuits. This addressed concerns regarding digestive health as well as encouraging consumers to consider their cholesterol and blood sugar. The next stage of product development was around multi and wholegrain as rising worries over cardiovascular diseases came to the fore. More recently, oat biscuits have become a key area of product development with an awareness of the grain’s benefits being fuelled by the growing popularity of breakfast oats.
Britannia’s Marie Gold was the original brand to position itself in the healthier biscuit space by offering a lighter alternative to glucose biscuits. However, as consumers have become more health-conscious, they are getting more discerning about the real health quotient and more demanding about the type of benefits they expect from a healthy biscuit.
Scope of Indian biscuit industry
According to Blue Weave Consulting, the Indian biscuit market is growing at a CAGR of 12.4% and will touch $5151.2 million by 2020. The market is expected to reach $11,792.3 million by 2027. India’s biscuit market is projected to grow significantly by 2023. Growth will be driven by factors including changes in consumer tastes and preferences, increased demand for snacks and increased health awareness among consumers.
Biscuit Market Share in India
The biscuit market in India is one of the most prominent markets and there are many factors driving the growth of the market in the country. The major factors driving the growth of the market are the rise in the working population, the rise in food products that are ready-to-eat, and the transformation in lifestyle. The biscuit market share in India is continuously rising, as this sector is an inseparable part of the Asia Pacific biscuit market and it shows the sector in the country has been accomplishing growth.
There are a number of players in the India biscuit market, which are Britannia Industries Limited, Parle Products Private Ltd, ITC Limited, Surya Food & Agro Ltd, Mondelez India Foods Private Limited, Mrs Bector’s Food Specialties Ltd., pladis Foods Ltd, Ravi Foods Pvt. Ltd and Saj Food Products Private Limited. The share of the sector is driven by the driving factors and the efforts made by the key players operating in the market. The sector is flourishing at a faster pace and it will continue to flourish the same way in the near future.
The popular brands in biscuit industry in India come up with innovations in the design and taste of biscuits, which support the growth of the market. Innovation in design and taste attracts more people, which helps expand the India biscuit market share. The sector has been propelling in the market as the share of the sector is growing. The biscuit market size in India will continue to grow at in the near future owing to the essential role the market play in the country.
India Biscuits Market
India Biscuits Market – By Type
Based on type, India biscuits market is divided into crackers & savoury biscuits and sweet biscuits. Crackers & savoury biscuits were further segmented into plain and flavoured. Sweet biscuits were further segmented into plain biscuits, cookies, sandwich biscuits and chocolate-coated biscuits. The sweet biscuits segment is expected to account for a majority of the market share. This is due to the fact that sweet biscuits are consumed globally due to their taste, energy content and easy accessibility. Some sweet biscuits are made with whole grains, nuts and seeds. These biscuits offer health benefits such as increased fibre intake and reduced risk of heart disease. Savoury biscuits are also popular and they are growing in popularity due to the increasing demand for healthy snacks.
India Biscuits Market – By Packaging
Based on packaging, India biscuits market is divided into pouches/packets, boxes, cans/jars and others. The pouches/packets segment holds a significant share in the packaging segment. Most manufacturers would bundle biscuits in tight wraps because, unlike loose packets, consumers equate these with firm, non-broken products. The growing in popularity due to the increasing demand for healthy snacks. The cans/jars segment is expected to showcase growth trend due to increasing consumer preference towards premium packaging options for bakery products.
Top biscuit manufacturers
The leading players in biscuits marketing are:
1. Parle
Since 1929, Parlé has become the world’s best-selling biscuit and continues to spread to India’s remote areas and major cities. The brand currently owns 27% – 30% of its market share and puts itself in the position of a value-added product with a continuous increase in the paid category.
2. Britannia
Britannia is one of the most trusted, valuable, and popular products among Indian consumers. This product has been a joy in India since 1918 and has a legacy of more than 100 years. It has been the most respected Indian biscuit product based in Bangalore. With a unique position in the biscuit industry, Tiger is a very popular brand in Britain. It has a humongous production and distribution network throughout India with 80+ production units, 2.8 million packs per day, 51 depots and more than 36 depots selling in Britain.
3. Sunfeast
ITC introduced it in 2003. Sunfeast offers nutritious and rich biscuits that tend to all the segments in the market. It has gained a lot of public trust with its quality, packaging and innovativeness. It is regarded as a heritage brand in India.
4. Unibic biscuits
Starting in 2004 with the help of Anzac and Bradman cookies, Unibic has introduced innovative flavours in digestive biscuits, choco and indulgence range biscuits, nuts range biscuits, snack bars, and sugar-free biscuits, as well as a healthier range of biscuits. It is rich in carbs and fibre and offers plain oats, which help in weight loss.
5. Patanjali Biscuits
With the tagline “Prakriti ka Ashirwad'' meaning “blessing of nature,” Patanjali manufactures herbal biscuits, which are nutritious and offer quality. The company also manufactures biscuits for patients with blood pressure and blood sugar, which doctors recommend because of their trans-fat content. It also produces delectable high fibre biscuits.
6. Dukes Biscuit
This brand offers biscuits, wafers, cookies, and chocolates. It owns 15 state-of-the-art manufacturing centres all over India under the names Dukes, Treff, and Dynas. These biscuits come with attractive packaging and contain various nutrients, minerals, and vitamins.
Biscuits are consumed throughout the world for their health value and can be stored for long durations. Biscuit manufacturing in India is a major food sector. Being available in a wide range of shapes, fillings, colours, and toppings, biscuits are loved by consumers of all age groups. Major and minor ingredients used during the manufacturing of biscuits play an important role, and the chemistry between them must be well understood by biscuit manufacturers to maintain quality and avoid batch differences. The manufacturing method used nowadays is either a fully automated or a semiautomated plant in the organised sector. However, the process is fully non-automatic or dependent on humans in the unorganised sector. The packaging of biscuits also plays significant role, such as safeguarding the product from adulteration and attracting the consumer.
(Kale is research scholar, College of Food Technology, VNMKV, Parbhani; More is associate professor, College of Food Technology, VNMKV, Parbhani: Gaikwad is research scholar, College of Food Technology, VNMKV, Parbhani. They can be reached at priyankakale665@gmail.com)
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