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Blue Bottle Coffee launches New Orleans Craft Instant Coffee Blend
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Wednesday, 09 October, 2024, 08 : 00 AM [IST]
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Switzerland
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With younger generations globally enjoying more and more cold coffee, the category is rapidly growing. Globally, about 1 in every 3 cups consumed out of home is a cold coffee. Nestlé is expanding its cold coffee offering with the launch of Blue Bottle Coffee's New Orleans (Nola) Craft Instant Coffee Blend. This is the latest addition leverages its soluble coffee expertise.
The Nola Craft Instant Coffee Blend is a blend of coffee, chicory and sugar, carefully roasted and alchemised into aromatic granules that dissolve into the classic New Orleans-style iced coffee. To make it at home, consumers only need to add water, ice and their milk of choice. It is currently available from the brand in United States, Japan, South Korea and China.
Damien Tissot, head of Nestlé R&D for Coffee, said, "Thanks to our coffee innovation capabilities, we continue to deliver delicious in-home cold coffee experiences for consumers. In partnership with Blue Bottle, we've developed a soluble version of the New Orleans-Style Iced Coffee, that combines the iconic flavour of a café favourite with convenience, making it easier to enjoy cold coffee whether at home or on-the-go. It's another step forward in crafting beverages that resonate with the next generation of coffee drinkers."
The Nola range has become one of the most popular beverages sold in Blue Bottle coffee shops, with around 3 million sold annually in cafés across US and Asia. Cara Ray, Blue Bottle Coffee, global head of Beverage, said, "Young people are embracing the cold coffee trend, and Nola's enduring popularity is evidence of that. With Nola Craft Instant Coffee Blend, we've captured the signature balance of coffee, chicory and sweetness that defines our New Orlean-Style Iced Coffee traditionally crafted by our baristas. This format allows coffee drinkers to enjoy the beloved flavours of this drink with minimal preparation."
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