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Boba Bhai becomes first homegrown brand to launch packaged bubble tea on quick commerce
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Wednesday, 26 February, 2025, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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In a groundbreaking move for India's beverage industry, Boba Bhai, India’s largest Korean fusion food brand, has launched its packaged bubble tea on Blinkit, making it the first-ever Indian brand to bring bubble tea to the quick commerce segment. This launch marks a significant step in expanding access to bubble tea, allowing consumers to enjoy their favourite boba beverages within minutes.
The packaged bubble tea is crafted using high-quality, locally sourced ingredients. The brand has introduced signature flavours, including Mango with Passion Fruit Popping Boba and Nata de Coco, Wildberry with Cranberry Popping Bubbles and Nata de Coco, and Guava Chilli with Peach Popping Boba and Nata de Coco, each carefully curated to cater to a diverse range of taste preferences. Understanding the needs of quick commerce, Boba Bhai has developed a ready-to-drink, shelf-stable product with a shelf life of 270 days. The packaging is designed to maintain freshness and spill-proof sealing to ensure a seamless delivery experience.
Dhruv Kohli, founder, Boba Bhai, said, “Bubble tea has moved from being a niche offering to a mainstream favourite in India. By launching on quick commerce platforms, we are not only making bubble tea more accessible but also pioneering a new category within the quick commerce space. Our goal has always been to create a premium, Made-in-India bubble tea experience, and this launch is a testament to that vision.”
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