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Bob's Red Mill unveils new look rooted in quality ingredients
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Monday, 25 May, 2026, 08 : 00 AM [IST]
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Oregon, USA
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Bob's Red Mill has unveiled a brand redesign featuring a new logo and full product packaging refresh. Rooted in the company's heritage, the new look reflects its enduring commitment to high-quality ingredients and the power of food to bring people together.
The refreshed packaging draws from the brand's iconic history, with a new look that is both modern and familiar for longtime fans. Core elements of the reimagined design include: Mill illustration: The new packaging design features wrap-around storytelling, brought to life by the image of a mill inspired by the original Red Mill where it all began in 1978. Logo: The updated logo is simpler, bolder and more recognisable, featuring lettering that feels fresh yet handcrafted. Typeface: A custom typeface called ‘Red Mill’, inspired by hand-painted signage found on farmsteads and old shop windows, brings the same warmth and character as the food inside the package. Bob's Red Mill Seal of Quality: The front of each package features a Seal with Bob Moore at the centre, as a symbol of the care, quality and commitment that the brand's founder passed on to all Bob's Red Mill employee owners. Colour palette: Inspired by real places and real ingredients, the updated colour palette draws from the original Red Mill and the grains themselves. Colour "families" create clear product categories, with consistent dietary callouts.
Daniel Barba, vice president of marketing, Bob's Red Mill, said, "This is more than a new look—it's our story, made easier to share. Back in 1978, Bob and Charlee Moore were ahead of their time as they fought the trend toward overly processed foods and convenience over nutrition. Our dedication to simple, high-quality food shows up on every package. We think our consumers will love our new look, knowing we are still, simply, unmistakably Bob's Red Mill."
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