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Bonga Bonga Mystery Liqueur wins silver at World Drinks Awards 2025
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Saturday, 26 April, 2025, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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IndoBevs has announced that its avant-garde Bonga Bonga Mystery Liqueur—has won silver at the prestigious World Drinks Awards 2025, becoming the only liqueur from India to be recognised globally in the World Liqueur Awards category. This international award celebrates the best in style, taste, and innovation across the global beverage landscape.
It is a one-of-a-kind liqueur and a bold, genre-defying experience in a bottle. A meticulously crafted elixir, it is an intricate fusion of over 40 aromatic herbs and botanicals, delivering a layered taste, best enjoyed as a shot at -10°C. This unique concoction draws from both European and Indian botanical traditions, resulting in a truly one-of-a-kind profile. The recipe features European botanicals such as Citrus, Elderberry, Angelica, Basil, and Pepper, harmoniously balanced with Indian ingredients like Thyme, Cinnamon, Coriander, Honey, and Ginger. The final expression is herbal and spicy, yet refreshingly bright, with delicate hints of florals and fruit. Designed with intention and precision, it has no comparable counterpart anywhere in the world—it is a category-defying liqueur, born from curiosity, complexity, and craft.
Geetika Mahandru, president, IndoBevs, said, “Winning silver at the World Drinks Awards in the World Liqueur Awards category is a testament to our bold vision and relentless pursuit of innovation. Bonga Bonga Mystery Liqueur isn’t just a drink, it’s a global-grade experience. We’ve created a mystery liqueur that breaks the mould, housed in a bottle that’s just as groundbreaking as the liquid inside. This is for the wild, the curious, and the unapologetically adventurous.”
Anupam Gurani, CMO, IndoBevs, said, “With this win on a global stage, we’re not just launching a product—we’re launching a phenomenon. Bonga Bonga Mystery Liqueur is a lifestyle, a state of mind. Through our unapologetically bold branding, we’re building a movement. It’s exclusive by design, and #IYKYK is our wink to the tribe that gets it.”
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