|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Brazil’s industry pioneers traceable corn supply chain for cereal production
|
|
Saturday, 22 November, 2025, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
In a bid to drive sustainability and transparency across the food chain, a new initiative is bringing responsibly sourced corn from Brazilian farms all the way into cereal bowls. The project — announced today — underscores a traceable, farm-to-factory model for corn that feeds into mass-market breakfast cereals.
Corn is harvested from carefully selected farms in Brazil using responsible agricultural practices. From the fields, the grain is transported to a processing facility in the southern city of São Lourenço do Oeste. Here, it is transformed into the iconic Sucrilhos cereal — a launch that, according to the company, marries scale with sustainability.
By building a direct link between farmers and their end-use product, the effort supports both transparency in sourcing and economic rewards for producers. Farmers benefit from partnering with a supply chain that values long-term ethical production, while end consumers gain assurance that their cereal is backed by traceable, sustainable practices.
The production facility in São Lourenço do Oeste is equipped to maintain strict quality standards, ensuring the corn’s journey from farmland to breakfast bowl meets food-safety and sustainability benchmarks. This commitment to accountability reflects broader global trends in food manufacturing, where ethical and traceable sourcing is becoming key differentiator for major brands.
Experts suggest initiatives like this can reshape agribusiness by aligning farmer incentives with environmental responsibility. For Brazil — a major corn producer — such models could help mitigate pressure on land use by promoting more responsible supply chains and building stronger relationships with farmers.
As consumer demand grows for food produced with climate-smart and traceable methods, this project stands as a flagship example of how large-scale production can evolve to meet ethical and environmental expectations — one cereal bowl at a time.
|
|
|
|
|
|
|
|
|
|