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Breezer expands its portfolio as mango meets peach in its latest flavour launch
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Wednesday, 16 October, 2024, 16 : 00 PM [IST]
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Our Bureau, New Delhi
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Breezer, the leading RTD (ready-to-drink) brand in India, has introduced its latest Mango Peach variant, expanding the brand’s range of fruit-flavoured ready-to-drink offerings. This bold fusion of tropical Mango and fresh Peach flavours aims to strengthen its dominant market share in the rapidly growing Indian RTD segment – reinforcing its position as the market leader in this promising category.
With a refreshing burst of mango and a peachy twist, it continues to captivate evolving tastes with its innovative and exciting flavour combinations. This new Mango Peach variant is all about adding a splash of fun to your day, whether you're at a beach party, a house gathering, or simply unwinding after a long day. Its playful spirit shines through with this lively fusion, making it the perfect companion for those who love to mix things up and enjoy life’s vibrant moments.
The Indian RTD category is projected to grow at a CAGR of 10.3% between 2021-26, and it is poised to leverage this growth with innovative new offerings. As the pioneer of popular fruit-flavoured RTDs in the Indian market, it continues to captivate evolving consumer tastes with novel and experimental flavour combinations. The brand’s latest innovation, Mango Peach marks the 6th addition to its vibrant range – adding to the brand’s diverse array of fruit-flavoured offerings. This latest addition will be available in 275ml bottles across Goa, Maharashtra, Karnataka, Telangana, Uttar Pradesh and will soon be available across India.
As part of the marketing strategy for the Mango Peach launch, a series of consumer-focused activations are planned to enhance engagement and build excitement around the new flavour. These initiatives include tasting sessions aimed at offering consumers a first-hand experience of the vibrant Mango Peach blend. Additionally, the brand will have a strong presence at key events across the country, ensuring that Mango Peach is prominently featured in settings that resonate with its target audience. These activations are designed to connect with consumers organically, further solidifying its position as a leader in the RTD category.
Ayaesha Gooptu, head of domestic spirits and RTD, said, “With the launch of Mango Peach, Breezer is once again setting the standard for innovation in the RTD segment. This exciting new variant combines the tropical richness of mango with the refreshing zest of peach, offering a unique taste experience that caters perfectly to the evolving preferences of our consumers. We are thrilled to introduce this flavour across key markets and are confident it will become a favourite among Indian consumers looking for a delicious and easy-to-drink to enjoy with friends and family.”
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