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Bringing colour to life: Fragrance and flavour inspired by Pantone colour of the year
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Friday, 27 December, 2024, 14 : 00 PM [IST]
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Maastricht, The Netherlands
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Each year, Pantone sparks a worldwide conversation about the power of colour but colour is more than just visual; it’s a universal language.
Through the partnership with Pantone, colour is brought to life. Flexing expertise in both Taste, Texture & Health and Perfumery & Beauty business units, the company has crafted a unique fragrance and flavour inspired by the colour of 2025.
By fusing the art of colour with the science of fragrance and flavour innovation, the company has craft sensory experiences that immerse, inspire, and tell deeper stories.
Mocha Mousse-Mocha is a blend of rich, warm browns: its bold coffee and chocolate flavours combine into a drink that exudes warmth and luxury. Meanwhile, mousse is light, sweet and airy, crafted by folding whipped egg whites into a decadent base of chocolate or fruit purée. When they combine, they inspire a light chocolate brown—a fusion of indulgence and refinement.
As the ultimate colour reference for 2025, ‘Pantone 17-1230 Mocha Mousse’ sets the tone for the year ahead, inspiring innovation and reflecting the trends that are shaping the year to come.
Milky Maple-Inspired by the decadence of Mocha Mousse, the company has unveiled flavour of the year for 2025: Milky Maple. Maple's sweetness and warm, earthy undertones compliment the creamy richness of milk, creating a harmonious blend that highlights maple's distinctive flavour while showcasing milk's timeless ability to evoke comfort and simplicity. Together, they create Milky Maple, a nostalgic flavour offering an immersive sensory experience.
Both with an inviting warmth and indulgent character, Mocha Mousse and Milky Maple reflect a growing consumer preference for enjoying the small, meaningful moments in the year ahead.
Maurizio Clementi, executive vice president of Taste, Texture, and Health, said, “Milky Maple is an invitation to pause and savour a moment of pure warmth and decadence. This flavour is a journey—and a gentle reminder of the joy, comfort, and connection that can be found in simple pleasure."
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