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Britannia extends support to 10,000 frontline sales personnel distributors with cost reimbursement
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Tuesday, 22 June, 2021, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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India’s largest bakery foods company, Britannia Industries, unveiled Covid-19 relief measures to support over 10,000 frontline personnel impacted by the pandemic, encompassing sales personnel and merchandisers employed with its distributors across the country.
The company is offering a term insurance policy and hospitalisation insurance of Rs 2 lakh and Rs 1 lakh respectively, to people affected by Covid-19. The company is also contributing Rs 2 lakh each to the bereaved families of the personnel who were not insured earlier.
Moreover, the company is offering domiciliary Covid treatment worth Rs 7,500 for patients who need support at home, apart from reimbursing vaccination costs. The measures have been undertaken to support frontline personnel with the aim of safeguarding their health and relieving their financial pressures.
Speaking about the relief measures extended to its distributors, Vipin Kataria, VP sales, Britannia Industries, said, “Despite the unprecedented impact of the pandemic, our frontline sales and merchandising personnel have worked tirelessly to ensure uninterrupted supply of our brands across the nation. They play a critical role in our business and it is our responsibility to provide them the much-needed support during these difficult times. We believe the measures will also help our distributor partners ensure business continuity, while minimising disruption.”
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