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Britannia introduces Cake Biscotti, a combination of both cake & cookie
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Wednesday, 27 July, 2016, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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fiogf49gjkf0d Britannia Industries Ltd has introduced Britannia Cake Biscotti.The product combines the aroma and taste of a cake and the ‘light soft crunchy bite’ of a cookie. It will be available in two variants.
According to a press release issued by the company, the unique process of creating the product gives a feeling that it is handcrafted and the process of double-baking ensures that it has a crunchy bite and mellow flavour experience.
On the launch, Manjunath Desai, VP,strategy and business development, Britannia Industries Ltd,said, “Britannia is always looking to capitalise on its expertise in the baking business and its understanding of the taste and preferences of the Indian consumer to offer them truly new and exciting food experiences. Cake Biscotti aims to popularise an interesting bridge format by combining the delight of a cake with the crunch of a cookie. It sets the launch of a new category and will be backed by aggressive consumer sampling, digital marketing and in store promotions and visibility.”
The product is priced at Rs25 for 70g and Rs28 for 70g for the two variants Fruit n Nut and Choconut respectively. It has begun to hit retail shelves in July. The product will be available in all general retail stores, modern trade stores (supermarkets) across key urban markets in India and online through e-commerce sites.
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