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Britannia NutriChoice simplifies health monitoring nationwide with launch of NutriPlus app
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Friday, 05 April, 2024, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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Britannia NutriChoice, one of India’s leading biscuit brands announced its foray into health-tech with its NutriPlus app. It is designed in partnership with Aktivo Labs, a pioneering technology company with expertise in building evidence-based health and wellbeing solutions.
A recent report by the Indian Council of Medical Research (ICMR), highlights a significant trend in the prevalence of metabolic non-communicable diseases (NCDs), across the country.
Quantified health empowers people across cultures, languages, and geographies to live long and healthy lives. Aktivo Labs technology allows for continuous monitoring of health metrics, enabling early detection of potential health issues. By identifying health risks early, interventions can be implemented to prevent the progression of diseases, reducing the overall burden on healthcare systems.
Developed by a team of doctors and scientists, the app harnesses evidence-based technology to empower users in their pursuit of well-being. The app provides a daily NutriScore, which is a one-score indicator for users based on factors such as exercise duration, and sleep duration providing the users with an overview of their health status.
This single health score highlights areas for improvement, giving individuals a clear understanding of their wellness journey. Notably, it stands out by not relying on wearables; all that is required is a smartphone to track and manage one’s physical activity and nutrition. The app also offers a comprehensive weekly health assessment, empowering users with tailored insights regardless of their demographic.
Richard Siow, director of Ageing Research, King’s College London, UK, said, “The collaboration between Britannia and Aktivo Labs to develop the groundbreaking NutriPlus app has the potential to raise the awareness of millions in India about lifestyle interventions which can assist in reducing the risk of age-related NCDs. This will be achieved through providing democratized access to the science-backed NutriPlus platform to routinely track personal wellness scores. At the population level, this may contribute to slowing the increase in the incidence of non-communicable diseases in India and mitigate the associated societal and economic burden of health care.”
Amit Doshi, chief marketing officer, Britannia Industries, said, “Consumers can download the NutriPlus app by scanning a QR code across a range of Britannia NutriChoice packs, which reach crores of households in India. We believe in the invisible power of small, everyday choices and the NutriPlus app is one such step to partner millions of Indians in their pursuit of wellbeing and better lifestyles.”
Gourab Mukherjee, CEO & co-founder, Aktivo Labs, said, “We are excited about the journey ahead and see how Britannia unlocks the power of real-time digital health data to help Indians lead healthier happier lives.”
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