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Budweiser to launch barley into space in bid to be first beer on Mars
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Tuesday, 28 November, 2017, 08 : 00 AM [IST]
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Budweiser is upholding its commitment to be the first beer on Mars by confirming upcoming experiments on the International Space Station with plans to send and study 20 seeds of barley – one of its key ingredients – into space from Florida’s Cape Canaveral Air Force Station on December 4, 2017.
The reason for this development is earlier this year, at the South by Southwest conference, the beer brand stated that it would offer the colonised red planet the enjoyments that are available on Earth, including fresh beer.
And while socialising on Mars might be in the near-distant future, Budweiser is taking steps now to better understand how its ingredients react in microgravity environments so that when people get to Mars, Budweiser will be there.
The barley seedlings will be packaged in two Space Tango CubeLabs on SpaceX’s CRS-13 mission, and will be in orbit for approximately 30 days, before being brought back down to earth for Budweiser’s innovation team to analyse – setting the foundation and blueprint for its next move in brewing the beer of the future.
Budweiser’s innovation team selected barley to be the focus of the first two experiments in space. Malting barley is a process that results in the high-quality malt used in the Budweiser enjoyed today, and the research on the International Space Station will unveil how the barley seeds react in a unique microgravity environment.
One of the experiments will focus on barley seed exposure with the second testing barley germination. Not only will the research offer insights on steps to creating beer on the red planet, but it could also provide valuable information on the production of barley and the larger agricultural community here on earth.
To kick-start its research on microgravity beer, Budweiser is partnering with experts in the field, including the Centre for Advancement of Science in Space (CASIS), a non-profit, non-governmental organisation (NGO) which manages the International Space Station US National Laboratory (a research facility) with a focus on enabling a new era of space research to improve life on Earth, and Space Tango, a payload development company that operates two commercial research facilities within the National Lab.
“Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars,” said Ricardo Marques, vice-president, Budweiser, adding, “We are excited to begin our research to brew beer for the red planet.”
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