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Burger King India expands snacking menu with chicken pizza puff in South India
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Friday, 18 October, 2024, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Burger King India, one of the fastest-growing Quick Service Restaurant (QSR) chains, has launched BK Chicken Pizza Puff across its South Indian outlets. Following the overwhelming success of the Veg Pizza Puff, it is now introducing a new, delicious variant specially crafted for non-vegetarian lovers—Chicken Pizza Puff, making it the first QSR brand in India to offer a chicken-based puff snack.
The launch reflects its commitment to providing a wider variety of menu options for its customers. Packed with juicy diced chicken, flavourful mixed-veg tomato sauce, and melted mozzarella cheese, all filled in a golden, crispy puff pastry, it is a mouth-watering blend of rich textures and savoury flavours. Ideal for on-the-go snacking or as a quick bite added to your favourite meal, the Chicken Pizza Puff is designed to deliver a burst of flavour in every bite This innovative puff snack is designed for the Indian palate, especially catering to South India, where consumer research highlights a strong preference for chicken and non-vegetarian options.
Kapil Grover, chief marketing officer, Burger King India, said, “Our desire to expand our snacking menu with more choices that appeal to local tastes. With South India being a non-vegetarian heavy market, this new product aligns perfectly with the region’s preferences. We’re confident that the Chicken Pizza Puff will become a fan favourite, just like our Veg Pizza Puff, and will allow us to continue delivering innovative and tasty products for our guests.”
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