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Burger King opens 100th outlet on Jalandhar’s GT Road; India’s largest
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Monday, 28 August, 2017, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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Burger King, the world’s second-largest hamburger chain, has now opened its 100th store on GT Road in Jalandhar, Punjab. Located near the Lovely Professional University (LPU) campus on the Jalandhar-Ludhiana highway, the flagship outlet is the largest in India.
Since its foray into India in 2014, the fast food giant set up its first outlet in Saket, New Delhi. Currently, it has 100 operational restaurants across 28-plus cities across the country.
These include Delhi and the National Capital Region (NCR), Mumbai, Pune, Bengaluru, Chandigarh, Ludhiana, Jalandhar, Amritsar, Chennai, Ahmedabad, Hyderabad, Kochi and Jaipur.
In addition to a sprawling two-storeyed seating area accommodating 160 customers, the milestone outlet has a convenient drive-thru counter for those who wish to order on-the-go.
“Our journey in India started with a global milestone, with India becoming the 100th operational country for Burger King,” said Rajeev Varman, chief executive officer, Burger King India Pvt Ltd.
“It is overwhelming to cross an iconic milestone in less than three years. We started our operations in India keeping our guests as the core focus, ensuring consistent innovative product development which satisfies the Indian taste palate,” he added.
“India is a unique market, and we have consistently experimented with our menu to create offerings that are distinct from the global menu,” stated Varman.
“Crossing a landmark milestone is a humbling experience and it only pushes us further to ensure the best for our guests,” he added.
“We also continue to upgrade our restaurant experience with more modern and youthful imagery. Our upcoming stores will be launched with the new Garden Grill design, aligned with the expectations and lifestyles of India’s millennial audiences,” Varman added.
Earlier this year, Burger King also launched its first ever television commercial (TVC) in India, to establish its signature product, the Whopper, as the unequivocal leader in the market.
With the aggressive expansion in the restaurant footprint, the brand’s awareness score has also doubled across key urban centres. The brand will continue to invest in integrated digital and mass media campaigns to reinforce brand connect among millennial audiences.
In the Indian quick service restaurant (QSR) space, Burger King has a total of nine burgers under Rs 100, including five vegetarian variants.
The company said that it used 100 per cent protein like chicken and mutton to make the patties, high-quality vegetarian ingredients, authentic spices and pulp of real fruit in its shakes.
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