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BuyBuyCart expands private label portfolio with launch of B2 premium snack range
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Saturday, 10 January, 2026, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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BuyBuyCart, one of India’s fastest-growing retail supermarket chains, has announced the expansion of its private label portfolio with the launch of B2 Premium, a new range of snacks and food products. Announced recently, the move marks a strategic step in strengthening BuyBuyCart’s presence in high-demand everyday food categories while enhancing its overall private label ecosystem.
The B2 Premium brand is positioned around quality, taste, and nutrition, offering a curated selection of products designed to meet the evolving preferences of Indian consumers. The range includes dry fruits, flavoured makhana, crunchy chips, cookies, cakes, candies, tea, condiments, and other daily staples. All products are carefully sourced and processed to retain their natural taste and nutritional value, making them suitable for regular consumption as well as gifting.
With this launch, BuyBuyCart aims to provide customers with dependable, high-quality snack options that align with modern lifestyles and varied dietary needs. The brand’s focus on palatability and nutrition reflects the growing consumer demand for better-for-you alternatives within the snacks and packaged foods segment.
Commenting on the expansion, Ashish Pandey, Director & Co-Founder, BuyBuyCart, said that entering the snack category through private labels is a key milestone in building a stronger product ecosystem. He noted that the B2 Premium range is expected to be distributed across 200 to 300 BuyBuyCart stores nationwide, significantly improving accessibility and convenience for customers. He added that the company’s mission is to develop reliable, high-quality products that seamlessly integrate into daily consumption habits while strengthening the value proposition for BuyBuyCart’s franchise partners.
The B2 Premium products will be available across BuyBuyCart franchise stores, as well as on Amazon and the company’s official website, ensuring a strong omnichannel presence. In addition, select products will be offered through BuyBuyCart’s quick-commerce platform, “BuyBuyCart – Grocery in Minutes,” which is currently being rolled out in regions where the brand’s franchise stores are operational.
With the launch of B2 Premium, BuyBuyCart continues to deepen its private label strategy, catering to consumer demand for quality and convenience while reinforcing its position in India’s competitive retail landscape.
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