|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
B&W Quality Growers expands water spinach line
|
|
Friday, 19 June, 2026, 08 : 00 AM [IST]
|
|
Florida, USA
|
B&W Quality Growers has announced the launch of its new 10-count water spinach offering, a packaging solution designed to improve merchandising, handling, and freshness throughout the supply chain.
The new format features individually bunched and PLU-banded water spinach, making it retail-ready while promoting increased airflow around the product. Its innovative packaging system also insulates the product throughout the cold chain, allowing water spinach to be stored at the standard 36-38°F alongside other leafy greens, simplifying handling for retailers and distributors.
Water spinach is a vibrant leafy green known for its hollow stems, tender arrow-shaped leaves, and mild, slightly sweet flavour that readily absorbs the flavours it is cooked with. A staple ingredient throughout many Asian cuisines, water spinach is commonly featured in stir-fries, soups, sautés, and other dishes. Its nutrition, versatility, texture, and visual appeal continue to drive demand across both retail and foodservice channels.
Todd Gosule, EVP of sales and marketing at B&W Quality Growers, said, "Water spinach has long been a staple ingredient in Asian cuisine, but its appeal extends far beyond a single category of cooking because water spinach requires specialised growing practices and regulatory approvals, we have worked diligently to become a fully licensed and certified grower, packer, and shipper. We're helping to make water spinach more accessible to retailers, distributors, chefs, and consumers across all North America. We're seeing increasing interest from customers and consumers who are incorporating water spinach into everything from traditional Asian dishes to Middle Eastern, African, French, and Italian-inspired menus."
|
|
|
|
|
|
|
|
|
|