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Cadbury Dairy Milk celebrates ‘The Khaas Seat’
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Tuesday, 26 May, 2026, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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After creating unforgettable first live match memories for cricket fans this cricket season, Cadbury Dairy Milk brought ‘The Khaas Seat’ campaign to a heartwarming close with ‘The Khaas Meet’ in Mumbai. The event brought together the winners of the campaign for an exclusive meet-and-greet with Mumbai Indians players Jasprit Bumrah, Trent Boult and Deepak Chahar, giving fans who experienced live cricket for the very first time this season one final memory to cherish.
Launched at the start of the Indian T20 League season, it was designed to make live cricket more special for first-time stadium goers by creating a dedicated section inside the stadium exclusively for them. The company gave 20 fans a chance to experience the thrill, energy and emotion of a live IPL match for the very first time, along with receiving signed merchandise and exclusive fan experiences.
One winner summed up the experience saying, “Watching a live match for the first time already felt unreal. Meeting the players after that? I genuinely don’t have words. It’s a memory I’ll carry forever.”
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