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California Pistachios launches ‘The Better Snack’ campaign
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Saturday, 10 October, 2026, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Wonderful Pistachios, the world’s largest grower and processor of pistachios and distributor of California Pistachios, has launched the latest edition of ‘The Better Snack’ marketing campaign in India, building on the success of its earlier campaigns. The Better Snack aims to expand pistachios beyond festive and seasonal occasions, bringing them into everyday snacking, with chai time taking centre stage as a key moment to enjoy the crunch and taste of pistachios.
The campaign features high-impact out-of-home, and print across Mumbai, Delhi, Bengaluru, Hyderabad, Chennai and Kolkata, with prominent outdoor sites including the Bandra cluster in Mumbai and Golf Course Road of Gurgaon. Digital creators will bring The Better Snack to life through relatable, everyday snacking moments, highlighting pistachios as a fun, tasty and high protein option across a variety of snacking occasions. Through a collaboration with Blinkit, the brand will also make it convenient for consumers to discover and purchase California Pistachios.
Shail Pancholi, spokesperson for California Pistachios in India, said, “Snacking is an integral part of everyday life in India, with people reaching for something to eat across a variety of moments throughout the day. With 'The Better Snack’ we want to make pistachios a more natural part of these everyday occasions- from chai breaks to work desks to unwinding with a screen, while offering the great taste, satisfying crunch and goodness of a nutrient-rich snack. We hope to encourage consumers to see pistachios as an easy, everyday choice.”
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