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Cargill launches new cocoa production line to meet growing Asian consumers’ demand
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Saturday, 05 October, 2024, 15 : 00 PM [IST]
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Gresik, Indonesia
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As Asia’s demand for rich, flavourful and innovative indulgent food and beverages continues to grow, Cargill announced the launch of a new cocoa production line at its cocoa processing plant in Gresik, Indonesia.
Francesca Kleemans, managing director of Cargill’s Food Solutions Southeast Asia, said, “When it comes to bakery, chocolate confectionery and ice cream, as well as the indulgent café-style beverages in foodservice, cocoa and chocolate have always been one of the most popular ingredients. Cargill expects high growth in these indulgence categories in coming years, driven by consumer demand for multi-sensorial experiences, healthy indulgence, and conscious consumption.”
According to Cargill’s 2024 proprietary TrendTracker study, APAC consumers have a strong and growing appetite for novelty and experimentation, seeking foods with unique tastes, flavours, and textures. At the same time, consumers are also increasingly putting more focus on holistic health, and seeking products that reflect their personal values. Complementing an existing cocoa production line in the Gresik facility, the new line enables the production of specialty cocoa solutions with a higher degree of customization, allowing the plant to produce cocoa powders and cocoa liquors with unique flavour and sensory profiles for different consumers’ needs in Asia.
“I am delighted to unveil this investment by Cargill that resets the industry standards for cocoa & chocolate competitiveness and innovation, aiming to meet the needs of Asia’s most demanding customers and consumers. Through our new capabilities in Gresik, we are looking forward to co-creating with our customers in Asia. Leveraging the latest manufacturing technology and advanced R&D, the new line enables breakthrough innovation and unparalleled speed to market. At a time where global supply chains are experiencing tremendous challenges, near-shoring strategies are critical for our customers to maintain availability and competitiveness. This is where we are able to add value and support customers through our Asia for Asia solutions,” added Kleemans.
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