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Celebrating Maha Kumbh: Coca Cola India’s blend of refreshment, purpose & social impact
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Thursday, 23 January, 2025, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Coca Cola India, alongside its bottling partner SLMG Beverages, is set to elevate the Maha Kumbh 2025 experience, one of the world’s largest cultural gatherings, through seamless integration of hydration, consumer convenience, and economic opportunities for local communities. The company aims to enhance the event for millions of attendees while driving meaningful social and environmental impact.
By deploying a robust retail and distribution network across the Maha Kumbh grounds, the brands ensure easy access to its diverse beverage portfolio. Hydration carts operated by local vendors, strategically placed coolers, and partnerships with food courts and retail outlets support local vendors, waste workers, small businesses, and livelihoods, creating growth and employment opportunities while enhancing the overall experience.
Labanyendu Mishra, zonal vice president, South UP Zone, SLMG Beverages, said, "At SLMG Beverages, we are delighted to play a key role in refreshing millions during this iconic cultural celebration in Uttar Pradesh. We are providing consumers beverage options by creating touchpoints for visitors all through the mela. Whether through hydration carts, availability in the vibrant food court, or first time ever 100 door cooler wall, iconic 3-D OOH displays, selfie zones, and cooler walls, we’re bringing our diverse portfolio to life while connecting with local flavours. We are optimising retail presence and ensuring supply chain efficiency, so consumers stay refreshed and hydrated, all while supporting local businesses and contributing to the overall success of this grand event.”
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