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Chai Point launches a premium instant chai range available in a variety of flavours
Monday, 22 February, 2021, 13 : 00 PM [IST]
Our Bureau, Bengaluru
Chai Point has  launched instant chai in three flavours - Masala, Ginger and Cardamom. The instant chai will be available in convenient sachet easy to carry formats priced at Rs 180 for a pack of 10.

The range is now available on the company’s recently launched D2C platform Shop.Chaipoint.com in addition to biggest e-commerce sites including Amazon, Flipkart, Snapdeal, Big Basket, SuprDaily. The range will also be available across 170 stores.

Amuleek Singh Bijral, co-founder and CEO, Chai Point, said, “The Pandemic has brought about many fundamental shifts in our food and beverage consumption pattern. As white collar professionals with millennial mindset continue to WFH, their consumption of chai is at an all time high and our customers want the same taste of chai as they get in our stores albeit be ready in a matter of seconds. Launch of instant chai is another way to stay in tandem with the needs of our customers for who chai is a fuel which keeps them going even when working remotely.”

The range is a specially crafted beverage designed for those hectic work from home meetings, late workdays, travel and holidays without compromising on the authentic taste of homemade chai.

This is a 100 per cent natural zero preservative product, where actual tea and spice extracts are mixed with the highest quality dehydrated milk in the state of the art German machines to give a truly authentic chai experience. The company is known not only for ensuring balanced levels of sugar in the beverages but also for making available 100 per cent natural alternatives like jaggery and honey. Likewise, for this product, the company has put in a finely measured quantity of sugar and side by side also made available the sugarless options for customers.

The product with no added sugar is an aromatic delight for those seeking to boost their senses, minus the sugar. To relish this perfect instant chai, just add hot water to the premix.

The company aims to grow the instant chai category into Rs 10 crore business in the next 12 months.
 
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