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Chambal Gin makes its debut in the market
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Tuesday, 19 March, 2024, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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Step into the captivating world of Chambal Gin, a manifestation of the mystical Chambal Valley's essence that springs to life in each sip. Meticulously crafted by Bapuna Alcobrew - 3rd generation distillers and blenders, driven by an unwavering commitment to excellence, it stands as an exquisite blend of hand-selected botanicals poised to transport you to an unparalleled realm of flavour and beauty.
Inspired by the fascinating terrain of Chambal with its untamed river, maze of ravines and abundance of flora and fauna, it is meticulously infused with botanicals that create a symphony of flavours. With each sip, experience the enchanting aroma of juniper berries and the warm embrace of wild cinnamon bark. Delicate layers of black cardamom and green cardamom dance on your palate, complemented by a burst of citrus from dried lemon peel. The infusion of almonds adds a velvety smoothness, culminating in a harmonious and refined finish that lingers, leaving a tantalising essence of its untamed allure.
It stands as the exclusive premium gin hailing from the heart of India, Madhya Pradesh. Rooted in a boldly untamed flavour profile, it pays homage to the rugged Chambal ravines, inviting every sip to embark on a distinctive and daring journey that resonates with the untamed spirit of the region.
In its first phase, it has launched in Delhi & Mumbai with plans to launch in Pune, and Nagpur in its second phase. The elegantly designed Amber-coloured glass bottle harks back to the rustic landscape of Chambal with a torn label boldly displaying motifs of crossed rifles—an ode to the notorious dacoits who once resided there. It is like the river to find its way, and it does that here, with motifs of gharials, waves, and indigenous fauna. Traditional design elements in the form of local Mandana art are a reminder of staying connected with one's roots.
Pervez Bapuna, COO, Bapuna Alcobrew, said, “At Bapuna Alcobrew, our mission is to redefine the boundaries of crafted excellence. Our journey, spanning generations, has converted into Chambal Gin—a harmonious blend of flavours that captivate the senses. It's a tribute to the adventurous spirits who appreciate the finer things in life.”
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