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Cheez-it & Wendy's stack up the flavour with limited-edition Baconator crackers
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Friday, 13 June, 2025, 14 : 00 PM [IST]
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Chicago, USA
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Cheez-It is teaming up with the fast-food innovators at Wendy's to serve up the ultimate craveable fix: the first-ever Cheez-It x Wendy's Baconator crackers. This limited-edition collaboration brings together the best of both worlds: mouthwatering Baconator flavour and the signature crunch.
Cara Tragseiler, senior brand director for Cheez-It, said, "Cheez-It fans are known for their passionate love of our signature cheesy flavour, baked with 100% real cheese – and we're always looking for new ways to surprise them with bold, flavour-packed experiences. With Wendy's, we found the perfect partner to create something completely unexpected – a snack that brings the craveable flavour of the Baconator to the cracker aisle in a way only Cheez-It can."
Lindsay Radkoski, US chief marketing officer for The Wendy's Company, said, "This partnership with Cheez-It brings together two iconic brands for a savoury, crunchy snack fans will love. We took our famous Baconator – a burger known for its irresistible, beefy, bacon-loaded flavour – and reimagined it with the unmistakable cheesy crunch of Cheez-It. The result is a one-of-a-kind bite that gives fans a fresh, new way to enjoy their Wendy's favourite anytime, anywhere."
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