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Chobani expands in high protein Greek yogurt category
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Monday, 14 October, 2024, 14 : 00 PM [IST]
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New York, USA
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Chobani, a next-generation food and beverage company originally known for its high-quality Greek Yogurt, is addressing consumer demand for new ways to increase protein in everyday routines. The company has unveiled High Protein, a line of high protein Greek Yogurt cups and drinks made with only natural ingredients, real fruit, and 0g added sugar.
Recent studies show that more than half of consumers are looking to increase their intake of protein and that they are prioritizing low sugar and high protein in their diets. The products offer a natural, nutritious, delicious, and accessible lineup of Greek Yogurt cups with 20 grams of protein, and drinks with 15, 20, and, for the first time, 30 grams of protein in each serving — all with no added protein powders, concentrates, or preservatives.
The products are crafted using a traditional Greek Yogurt-making process and high in naturally occurring vitamin B12. The combination of protein and vitamin B12 make this line ideal for unlocking energy, supporting muscle health, and helping to keep you full and satisfied.
With so many options to choose from, the new line offers time-pressed consumers a complete, customisable, and convenient approach to protein. Not only is yogurt a higher-quality source of protein than alternatives like soy and peanut butter, it is also more accessible and portable than other animal sources like beef and chicken. Due to the portable, single serve packaging of High Protein Greek Yogurt cups and drinks, it has never been easier to get complete, natural protein on the go to power up early morning wakeups, afternoon pick-me-ups, or post-work workouts.
Niel Sandfort, Chobani chief innovation office, said, “The desire for high protein, lower sugar offerings have moved beyond the hardcore fitness community and made its way to the mainstream consumer. This is a good thing. Underneath the desire for more functional food is a shift in mindset where strength and positive nutrition, namely protein, is taking the place of calorie deprivation and cardio. As consumers seek out more functional foods to meet their goals, Chobani High Protein products deliver an affordable, tasty solution with dynamic flavours and a variety of formats and protein levels -- all made with only natural ingredients.”
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