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Choki Choki chocolate paste launches Betiko finger puppets
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Wednesday, 28 August, 2024, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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Choki Choki, the beloved brand known for its delicious chocolate and creamy milk treat, is taking indulgence to new heights. Kids can now make their playtime even more delightful with finger puppets, each featuring different expressions of Betiko, the international mascot.
To generate excitement, Choki Choki has launched a new creative on YouTube that will captivate both kids and parents, inviting them to join in the fun. In the video, Betiko introduces finger puppets and takes children on a journey to Choki World, where they can enjoy the ultimate playtime experience with their friends.
Rituraj, head of marketing at Mayora India, said, “Choki Choki has a huge fan following among kids across India, which inspired us to enhance their playtime with this innovative promotion. Our consumers are fun-loving, prank-playing kids who are always on the lookout for delicious treats. Understanding that today’s kids love to express themselves, Choki Choki is offering an array of Finger Puppets that reflect their moods. Whether they’re feeling playful, mischievous, or just plain happy, there’s a Finger Puppet for every emotion.”
Currently, the promotion is available in Andhra Pradesh, Karnataka, and Telangana, with plans to expand across India in the coming months. The campaign will take a digital first approach, with the creative now live on YouTube to spark excitement among kids.
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