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Coca Cola & Oreo team up to launch limited edition products
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Wednesday, 21 August, 2024, 16 : 00 PM [IST]
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Atlanta, USA
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Coca Cola and Oreo brand, team up to offer unique flavour experiences that celebrate the ‘Real Magic’ of friendship with a pair of limited-time-only products — Coca-Cola Oreo Zero Sugar and Oreo Coca Cola Sandwich Cookie. Both products sport a sleek, black-and-white packaging design that remains true to the two brands’ iconic personalities while embracing creative elements like the cookie embossments and stacked bottles.
The exclusive offerings are the latest surprise-and-delight drops from the global platform, which lends the iconic brand to new creative expressions, unexpected flavours and immersive experiences anchored in the core Gen Z passions of music, gaming, sports, technology and pop culture.
Oana Vlad, global VP, brand strategy at The Coca-Cola Company, said, “We took careful steps to ensure we delivered the Oreo experience in a Coca Cola, and vice versa. Both products went through several iterations, and we look forward to following the public conversation of what each tastes like. At the end of day, our mutual commitment to product quality and technical excellence — and our willingness to have fun and work together as one team — made this possible.”
Eugenia Zalis, global head of marketing and brand for Oreo, Mondelez International, said, “At Oreo, we strive to identify fresh ways to excite consumers and, with this collaboration, we have truly upped the ante. The bestie bond forged between Oreo and Coca-Cola is a playful way to unite our fanbases and celebrate the power of connection and togetherness. We cannot wait to see the reaction to the campaign and hope fans are excited to experience the latest twists on two classics.”
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