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Coca Cola India Southwest Asia announces new vice president of customer & commercial leadership
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Saturday, 25 January, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Coca Cola India Southwest Asia (INSWA), operating unit announced Desmond Nikhil D’Souza as customer & commercial leadership, effective February 1, 2025. He succeeds Greishma Singh, who recently transitioned to the role of vice president, marketing.
Sanket Ray, president, Coca Cola India Southwest Asia, said, “With a distinguished track record of strategic vision and exemplary leadership in the FMCG industry, Desmond brings a wealth of experience and innovative ideas that align perfectly with our mission to drive customer satisfaction and commercial excellence. His understanding of market dynamics and customer engagement, will be a cornerstone in achieving our growth objectives.”
In his new role, D’Souza will be responsible for leading the customer & commercial leadership function across INSWA, focusing on driving value growth, strengthening our customer partnerships, and aligning strategies to deliver long-term commercial transformation.
Desmond joins Coca Cola from Mondelez, where he served as vice president of sales. Under his leadership the company grew significantly through footprint expansion, driving digital innovation in sales, and incubating and building new commercial capabilities to drive growth. He also held key roles at PepsiCo, both in transformation initiatives and sales leadership, and at Zomato, he contributed to customer subscription strategy, showcasing his ability to operate across diverse sectors and functions.
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