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Coca Cola India’s recycled India flag enters Limca Book of Records 2025
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Monday, 23 June, 2025, 16 : 00 PM [IST]
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Our Bureau, Mumbai
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Coca Cola India’s recycled PET (rPET) India flag, unveiled during the ICC Men’s Cricket World Cup 2023, has earned a place in the prestigious Limca Book of Records 2025, under the category ‘Largest Flag – Recycled Material’. It highlights the brand’s ongoing efforts to drive sustainable change through the innovative use of recycled materials. Introduced as part of the Maidaan Saaf campaign, the flag was made from post-consumer PET bottles and was proudly displayed during the Opening Ceremony at every World Cup match played by India.
Held from October 5 to November 19, 2023, across 10 stadiums, the tournament witnessed over 1,000 volunteers—wearing safety jackets crafted from rPET bottles—actively engaging and educating spectators on proper waste segregation, ensuring stadiums were left clean and ensuring awareness was actioned on-ground.
Devyani Rana, vice president – public affairs, communications and sustainability, Coca Cola India & South West Asia, said, “This moment is not just about setting a record; it's about reimagining possibilities. At Coca Cola India, we believe in the power of innovation and collaboration to drive meaningful change. We extend our heartfelt thanks to our partners ‘Go Rewise’ who played a crucial role in creating the Recycled PET Flags, and to ICC for their invaluable efforts. These flags are a testament to how recycling can transform waste into valuable resources, and their recognition by the Limca Book of Records is a proud moment that reaffirms our progress."
Anurag Dahiya, chief commercial officer, International Cricket Council, said, “Our partnership with Coca Cola India captivated audiences and meaningfully celebrated the spirit of cricket during the ICC Men’s Cricket World Cup 2023. The recognition by the Limca Book of Records for the recycled PET India flag is a proud moment, showcasing how sustainability and sport can come together to create lasting impact.”
Yash Sharma, founder, Go Rewise, said, “At Go Rewise, we are proud to have transformed post-consumer PET bottles into high-quality recycled yarn used in the making of the iconic India flag. The recognition by the Limca Book of Records affirms how innovation in recycling can not only reduce waste but also give rise to powerful symbols of unity and environmental responsibility.”
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