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Coca-Cola: The real magic of timeless connections
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Tuesday, 03 December, 2024, 12 : 00 PM [IST]
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Our Bureau, Mumbai
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For over 138 years, Coca-Cola has stood as a symbol of joy and refreshment, connecting people across geographies and generations. Since its arrival in India in 1993, the unmistakable red-and-white logo has become part of everyday life and iconic moments alike. From cricket cheers to musical harmonies to everyday smiles, it has seamlessly woven itself into the fabric of Bharat, becoming a part of celebrations across the nation.
Picture a neighbourhood festive celebration, where lights and laughter fill the air, or a cricket match where every cheer is followed by the classic sound of a Coke bottle opening. Now imagine a wedding, where the chilled contour bottle becomes part of a shared feast. And in yet another setting, a group of college friends share stories at their college canteen sipping on the cold drink, hanging on to every word. These aren’t just memories; they are experiences — moments that have shaped its connection with India’s rich diversity, culture, and people through their shared love for refreshment.
This connection is strengthened by its iconic portfolio, which offers choices to cater to the diverse needs of its consumers. From its classic offering to contemporary choices like Coke Zero and Diet Coke, the brand offers something for everyone. Beyond refreshment, through initiatives like Coke Studio Bharat and Coke Studio Tamil, it celebrates India's cultural richness, spotlighting stories and music from the country's diverse regions. Collaborations with artists like Diljit Dosanjh further amplify the spirit of inclusivity and creativity that defines the brand.
Kaushik Prasad, senior director, marketing for Coca-Cola category at The Coca-Cola Company's India and Southwest Asia operating unit, said, “For three decades, Coca-Cola has been a proud companion to Bharat’s journey of transformative growth & celebration of our rich diversity. We have always tried to foster a deep connection with India by uplifting everyday moments of togetherness, whether it’s on an afternoon or over delicious food with a friend or a holiday get together with family over chilled bottles of Coke. Were committed to the idea that real magic comes at any time from connecting with our loved ones.”
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