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Coffee trends in India: Uncovering brews & flavours
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Saturday, 05 August, 2023, 13 : 00 PM [IST]
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Mridhul Prakash
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India, a country steeped in tea traditions, now embraces the coffee culture with a flavorful fervor. From bustling metropolitan cafes to serene hillside plantations, coffee has found its way into the hearts of many Indians. Here are the hottest coffee trends in India, the unique brews and flavors, and the nation's love for coffee.
The Rise of Specialty Coffee:
In recent years, the coffee landscape in India has experienced a seismic shift towards specialty coffee. As coffee enthusiasts seek unique flavors and high-quality brews, specialty coffee has become the buzzword in the Indian coffee scene.
With specialty coffee cafes popping up on every corner, Indians are embracing various brewing methods like pour-over, cold brew, and AeroPress to savor the intricate flavors of the coffee bean. This trend is not limited to urban centers; even smaller towns are witnessing a surge in specialty coffee appreciation, making it a nationwide phenomenon.
Homegrown Coffee Brands Taking Over:
Indian coffee brands are no longer just local favorites; they are conquering national and international markets with exquisite blends.
The numbers don't lie: India is one of the top 10 coffee producers globally, with a production volume of around 3.2 million 60-kilogram bags annually. Moreover, Indian coffee exports have significantly risen in recent years, contributing to the country's growing reputation as a coffee destination.
The Emergence of Single-Origin Coffees:
Like wine enthusiasts appreciate the distinct flavors of different grape varieties, coffee aficionados increasingly seek out single-origin coffees. Single-origin coffee refers to beans sourced from a specific region or plantation, allowing consumers to savor the unique terroir and flavor profile of that location.
Regions like Chikmagalur, Coorg, and Araku Valley are gaining prominence as they produce exceptional single-origin coffees, each boasting unique characteristics. From fruity and floral notes to spicy and chocolaty undertones, single-origin coffees offer a compelling journey for the taste buds.
The Love Affair with Cold Brew:
India's tropical climate makes it an ideal destination for cold coffee lovers. The cold brew craze has taken the country by storm, offering a refreshing respite from the scorching heat.
According to industry reports, the Indian cold brew market has witnessed significant growth in recent years, with a projected compound annual growth rate of 29.3% from 2020 to 2025. As more cafes and beverage companies introduce bottled and canned cold brew options, this trend is still strong.
Artisanal Coffee Roasting:
Roasting is an art, and Indians are embracing the craft of artisanal coffee roasting with gusto. Artisanal roasters emphasize small-batch roasting to ensure each batch receives individual attention, preserving the bean's unique flavors and aromas.
Artisanal coffee roasters are dedicated to sourcing high-quality green beans and roasting them to perfection, resulting in a coffee experience that delights the senses. This trend has sparked a community of coffee lovers eager to explore the nuances of freshly roasted coffee beans.
Coffee with a Cause: Sustainability Matters
As the world becomes more conscious of environmental issues, Indians increasingly seek sustainable and ethically sourced coffee options. Consumers choose brands that prioritize fair trade practices, support local farmers, and embrace environmentally friendly cultivation methods.
India's coffee industry is rising to the challenge, with several initiatives promoting sustainable coffee farming and supporting the livelihoods of coffee-growing communities. By choosing sustainable coffee, Indians are not only enjoying a delicious cup but also making a positive impact on the planet.
India's coffee culture is on a thrilling journey, evolving from tea-centric traditions to embracing the world of coffee with open arms. The rise of specialty coffee, the emergence of homegrown brands, the allure of single-origin beans, the cold brew craze, artisanal roasting, and the focus on sustainability – all these trends showcase the nation's passionate affair with coffee.
As more Indians explore the plethora of brews and flavors, the coffee industry in India continues to bloom, bringing joy to coffee lovers and supporting the livelihoods of coffee farmers across the country. So, whether you prefer a steaming hot cup or an ice-cold brew, India has a coffee cup waiting for you to savor and enjoy.
(The author is managing director at Vaishnavi Estate)
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