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Coolberg celebrates eight years of revolutionising social drinking with non-alcoholic options
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Saturday, 14 December, 2024, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Coolberg, India's leading non-alcoholic beer brand, celebrates eight successful years of making social drinking fun and inclusive. Launched in 2016, it has grown into a top name in the non-alcoholic beverage market by offering delicious, alcohol-free options for people who enjoy socialising but prefer not to drink alcohol.
The brand has built a strong reputation for offering flavourful, refreshing alternatives that appeal to consumers looking for premium alternatives to traditional soft drinks and mocktails. With flavours like Malt, Cranberry, Strawberry, and Peach, each sip combines classic beer ingredients with a fruity flair, all while staying under 40 kcal per 100 ml for a guilt-free indulgence.
Salloni Ghodawat, director and chief operating officer, Ghodawat Consumer Limited, said, "Coolberg’s 8-year journey is a true reflection of how consumer preferences are changing towards quality and taste. We are proud to be at the forefront of enhancing the social drinking scene in India, offering flavourful non-alcoholic drinks that resonate with today’s vibrant audience. We aim to reach Rs 100 crore brand by FY 2025 – 2026.”
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