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Cornitos launches ‘Crunch Ka Superhero’ campaign with Delhi Capitals
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Friday, 30 April, 2021, 13 : 00 PM [IST]
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Our Bureau, New Delhi
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Cornitos has launched its new campaign ‘Crunch ka Superhero’ campaign. It talks about the new economical range introduced by the brand and features Delhi Capitals, the IPL team for the tournament.
The campaign video focuses on the aspect of crunch being the hero. It showcases the superheroes of the Delhi Capitals team having a discussion at length about how they can improvise their game and during that discussion they hear the crunch of nacho crisps that are now available at an economical price of Rs 10. The players are having fun and enjoying the varied flavours of nachos - Cheese & Herbs, Sweet Nacho Crisps Chili, Tikka Masala Nacho Crisps, and Tomato Mexicana Nacho Crisps.
Speaking on the launch of the campaign, Vikram Agarwal, managing director, Cornitos, said, “We are excited to launch the ‘Crunch ka Superhero' campaign with Delhi Capitals for our Economical Range. The IPL season allows us to reach Tier 2 and Tier 3 cities with an economical range of products. The campaign will also be promoted on our social media platforms.”
Commenting on the launch of the campaign, Chintan Shah, director - content management, Sportz Interactive, said, “Delhi capital is a young team led by a dynamic leader and they are known to enjoy their cricket on the field. Through the campaign, we wanted to weave in this team persona with the brand narrative of 'Crunch ka Superhero'. It’s a film which will have mass appeal and shows the playful side of four Delhi Capital’s players and also brings out brand messaging in the process.”
The brand is also launching a range of healthy nuts in price range of Rs 10 and Rs 20 - Peanut, Party Mix, Coated Green Peas, Roasted Pumpkin Seeds, Roasted Cashew (Pepper and Herbs and Lightly Salted) and Roasted Almonds (Light Salted). These packs would be available at mom and pop stores, local grocery stores.
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