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Crown Basmati Rice launches Diet Rice following global expansion to 30+ countries
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Thursday, 29 August, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Crown Rice, a leading basmati brand in the rice industry, has launched its latest offering, Diet Rice, a premium low glycemic index (GI) Basmati designed for health-conscious consumers. This new offering highlights the company’s commitment to providing nutritious options with a low glycemic index, aligning with modern dietary needs.
This launch also signifies a major step in the company’s global expansion, now extending its reach to over 30+ countries and introducing its innovative products to a wider audience. The rice undergoes a unique hydration process where the intact rice seed, including the husk and bran, is soaked, steamed, and dried at a specific temperature.
This method enhances its nutritional profile, increasing vitamin content while maintaining mineral levels. The cooling process further promotes the formation of type 3-resistant starch, which acts as a prebiotic (food for probiotic bacteria) and supports gut health. With double the fibre of regular white rice and a low glycemic index of lower or equal to 55. Diet Rice delivers the traditional taste of rice that everyone loves, with the added advantage of superior nutrition.
Amit Marwaha, managing director of DRRK Foods Pvt. Ltd., said, "We are happy to introduce Crown Diet Rice, which embodies our commitment to blending innovation with health. This new product is designed to exceed the expectations of today’s health-conscious consumers by offering superior nutritional benefits and exceptional taste. Its unique hydration technology and milling processes ensure a premium quality rice that stands out from traditional and brown rice options. With Crown Diet Rice, we are setting a new standard in the rice industry by delivering a product that truly meets the needs and tastes of modern consumers. Also, this means Consumers can now enjoy every dish and cuisine without worrying about elevated sugar levels.”
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