|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Cup of Excellence 2024 announces winners achieving scores of up to 92.32
|
|
Wednesday, 13 November, 2024, 15 : 00 PM [IST]
|
|
Brazil
|
After an intense week of testing and evaluations, the Cup of Excellence (COE) 2024—considered the most prestigious coffee competition in the world—has announced the winners from Brazil in three categories: Experimental (highlighting coffee that undergo induced fermentation), Dry (assessing sun-dried and naturally processed coffee), and Wet Process (evaluating coffee that have been pulped, de-mucilaged and hulled). In total, there were 13 coffees with impressive scores above 90, sourced from 10 different regions across the country. The top evaluations in each category were earned by Ronaldo da Silva from Sítio Santa Luzia, with 92.32 points, and Vitor Marcelo Barbosa from Fazenda Sobrado e Bonito de Cima, with 91.93 points.
Vinicius Estrela, executive director of the Brazilian Specialty Coffee Association (BSCA), which organises the COE in Brazil, in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), said, “We are extremely proud of this 25th-anniversary edition, which took place where it all began—in Brazil. The quality of these coffees was remarkable, with high scores that truly impressed everyone. These discoveries, which we make each year through the competition, represent the legacy that BSCA brings to the world. Our goal is to continue uncovering and showcasing the diversity and quality of Brazilian specialty coffee.”
A total of 27 international COE winners were selected by 22 judges from various countries. The winning coffees will be available for purchase in an online auction on the ACE website on December 10, where top buyers from around the globe will compete to acquire these exclusive lots.
Jesús Salazar, head judge of the COE, said, “I see refinement and sophistication, that’s what defines this year’s competition. The key phrase would be ‘coffee with elegance and sweetness’. I was amazed by a few samples that offered me something I had never experienced before. Brazil has this unique characteristic of showcasing diversity at a very high level and in abundance in one place.”
The specialty coffee market is booming and is projected to reach $152.62 billion by 2030, according to a recent report by Brainy Insights. This competition plays a crucial role in gaining recognition and boosting the market; for producers, it can be a life-changing opportunity.
Ronaldo da Silva, from Sítio Santa Luzia, said, "I am very happy; we worked so hard to win first place in an award like this. I've been working with coffee since I was a child, and bringing value to our coffee is what motivates us to keep pushing forward on this path. I would like to thank BSCA for encouraging us to take part in the competition, even though we are small producers. This will truly change our lives, as buyers will now seek us out much more—not just for the winning coffee, but for other varieties as well."
|
|
|
|
|
|
|
|
|
|