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Curefoods invests in high-quality packaged Dras Ice
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Thursday, 30 January, 2025, 12 : 00 PM [IST]
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Our Bureau, Bengaluru
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Curefoods, India’s leading F&B house of brands, announced that it has made a strategic investment in Dras Ice, a pioneer in providing pure, contaminant-free packaged ice solutions. This will enable it to utilise the brand’s robust frozen chain logistics to enhance distribution capabilities for their cloud kitchens and quick-service restaurants (QSRs). The rapid growth of quick commerce (Q-commerce) has created a significant demand for high-quality packaged ice. This marks a significant step in its journey to enhance its operational ecosystem and support the growing demand for high-quality ice products nationwide.
The brand inspired by India’s coldest inhabited village, Dras, caters to key industries such as HoReCa (Hotels, Restaurants, and Catering), modern trade channels, and Q-commerce platforms. It ensures businesses benefit from premium-quality products tailored to their operational requirements by addressing the need for safe and reliable ice solutions.
Gokul Kandhi, chief operating officer, Curefoods, said, “Our collaboration with Dras Ice strengthens our ability to support the operational needs of cloud kitchens while addressing a clear market gap in the packaged ice segment. Together we are set to revolutionise how India consumes ice by offering superior, certified, and safe packaged ice solutions.”
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